Built for my business. Now for yours.

I built the software that runs my ₹24 Cr business. Now I build it for yours.

UdyamEdge.ai is a bespoke consultancy that designs and builds custom operational software and AI for Indian SMEs. Not a framework borrowed from a classroom — production systems I architected and shipped to solve my own company's real problems, first.

Book a discovery call See the four systems

Puneet Saraf — Managing Director, Rangoli Furnishings Private Limited. Towel and bathrobe manufacturer-exporter; factory at Kundli, office in Delhi. Four production systems built, shipped and running the business daily.

The proof

Four systems. All built by me. All running.

Every consultancy claims capability. This is the difference between a claim and a fact you can watch working.

Rangoli HR

hr.rfpl.in

The entire employee lifecycle — hiring to full-and-final settlement — with Indian statutory compliance built into the payroll engine.

Built · M0–M9

Rangoli Ops

order-to-delivery + inventory

Two fragmented legacy flows consolidated into one operational backbone. The messy reality of how orders actually move, made clean.

Built · in production

Rangoli To-Do

todo.rfpl.in

Multi-user task management with realtime sync, scheduled digests and blocker alerts. Used by the team every working day.

Live · used daily

Wealth-App

wealth.rfpl.in

A family's complete financial picture organised into a CA-ready data pack — the hardest data category, handled consent-first.

Working · in use

The obvious question

“How has one man running a towel factory built all this?”

Because I wasn't trying to build software. I was trying to fix my business.

Every one of these systems started as a problem that was costing me money or sleep — payroll that took days, orders reconciled by hand, work tracked in WhatsApp messages. I couldn't find anything off the shelf that fitted how we actually work, so I built what we needed. That is a different motivation from a vendor building to a spec, and it shows in the result.

It also means I stop when the problem is solved. I'm not selling you a platform, a licence, or a five-year roadmap. If your answer is a spreadsheet done properly, I'll tell you that.

What I do

Start with an audit. Build only what earns its place.

Most engagements begin the same way — I look at how your business actually runs before anyone writes a line of code.

Where most people start

Business process audit

A deep dive across sales, operations, finance and customer management to find where manual, repetitive work is costing you time — and where automation actually pays off. Scoped, fixed, and useful even if you never hire me again.

Book a call about an audit

Custom SME software

End-to-end design and build of operational software shaped around how your business actually runs — HR, operations, inventory, order-to-delivery, dashboards. Role-based access, audit trails and India compliance from commit one.

The doubt this answers“Off-the-shelf software never fits how we work.”

Custom AI implementation

AI embedded in real business context — automations, intelligent dashboards, document and data workflows. Practical systems that do daily work, not experiments that impress in a demo and die in production.

The doubt this answers“AI sounds like a buzzword my business can't use.”

Strategic advisory

Retainer-based problem-solving with someone who has run a real manufacturing and export business — a thinking partner who can pressure-test decisions rather than theorise about them from outside.

The doubt this answers“Consultants have never sat in my chair.”

Alternatives

Your other options — honestly.

I'm not the right answer for everything. Here's how I actually compare.

	Off-the-shelf software	A software agency	Hiring in-house	UdyamEdge
Fit to how you work	You bend your process to the product	Built to a spec you had to write yourself	Good, once they understand the business	Shaped around your actual workflow
Understands Indian SME reality	Rarely — GST, job work and export docs are afterthoughts	Varies enormously	Depends entirely on the hire	Lived daily for years
Has run a business like yours	No	Almost never	No	Yes — that's the whole point
Time to something usable	Fast, if it fits	Months, plus a discovery phase	Months to hire, then months more	Weeks, starting with an audit
Cost shape	Per user, forever	Large fixed project fee	Salary, forever, plus management	Scoped project or retainer
Honest about not being needed	No	No	—	I'll tell you to buy off-the-shelf when that's right

Fit

Who this is for — and who it isn't.

I take on a small number of engagements at a time, so it's worth being direct about this.

A good fit

₹5 Cr – ₹200 Cr turnover
Consumer brands — textiles, apparel, home goods, FMCG, lifestyle
Manufacturers, exporters, D2C brands, marketplace sellers
Operations that have outgrown spreadsheets and generic tools
Founders who have become the bottleneck in their own business

Not a fit

Pre-revenue startups
Founders unwilling to invest in proper systems
Buyers shopping on price alone, with no commitment
Anyone wanting the cheapest quick fix rather than something that lasts

In detail

What each system actually does.

The short version is above. This is the part a technical buyer — or a sceptical one — will want to read.

Rangoli HR

hr.rfpl.in

The problem

Employee records, attendance, leave and payroll lived across spreadsheets and memory. Statutory filing was manual and error-prone, and nothing was auditable.

What I built

A complete HR platform covering hiring, onboarding, employee master, attendance, leave, payroll, statutory compliance, performance, policies, helpdesk, offboarding and analytics — delivered in disciplined milestones, M0 through M9.

The result

Compliance-grade HR running the company: every employee-data table under row-level security with an audit trigger from creation, and an append-only audit log at the database layer.

React 19 + TypeScriptSupabase / PostgreSQL Row-level securityAppend-only audit log PF · ESI · PT · TDS · Form 166-role permission model Enforced MFAAadhaar masked at rest

Narrated walkthrough — recorded on seeded demonstration data. Coming shortly.

Rangoli Ops

order-to-delivery + inventory

The problem

Order-to-delivery and inventory management ran as two separate legacy flows. Information had to be reconciled by hand, and nobody had one view of the truth.

What I built

A single unified operational platform merging both flows into one modern application — the operational backbone of the business.

The result

Fragmented legacy processes consolidated into one clean, maintainable production system. Exactly the transformation most SMEs need and can't buy off a shelf.

React 19 + TypeScriptSupabase / PostgreSQL React Query + ZodCloudflare Pages CI

Narrated walkthrough — recorded on seeded demonstration data. Coming shortly.

Rangoli To-Do

todo.rfpl.in

The problem

Work was tracked in WhatsApp messages and heads. Nothing was assignable, nothing was visible across the team, and blockers surfaced far too late.

What I built

A multi-user task platform: private boards with a shared team layer, priority buckets, drag-and-drop, notes with image attachments, cross-user assignment, realtime sync, and a daily work-update system with an evening digest and instant blocker alerts.

The result

Live and used daily. It also shows range — not every problem needs a heavy framework, and this one was built with no build step at all.

Plain HTML / CSS / JSNo build step Supabase + RLSScheduled digestsPWA install

Narrated walkthrough — recorded on seeded demonstration data. Coming shortly.

Wealth-App

wealth.rfpl.in

The problem

A family's financial picture was scattered across brokers, statements and folders — and assembling anything the CA could use meant a week of manual work every year.

What I built

A private wealth and tax-organisation platform that assembles the whole picture and produces a CA-ready data pack. Phased deliberately: a Phase-1 equity MVP shipped before modelling other assets or tax.

The result

Working and in use — and proof of judgement in the hardest data category there is. Consented data rails only, no scraping of third-party apps.

Per-user authEncryption at rest Account Aggregator / eCASNo PII in gitSuccession planning

Deliberately scope-limited: it is not an advisory or PMS product and not a tax-filing tool. It organises the picture and hands a clean pack to the family's CA. The insurance module is record-keeping and premium reminders only — explicitly not insurance advice.

Narrated walkthrough — recorded on seeded demonstration data. Coming shortly.

How we work

Two ways to engage.

Project-based

A scoped deliverable

A fixed outcome with a defined end — a process audit, or a system designed, built and handed over. You know what you're getting and when.

Retainer

Ongoing partnership

Continuous advisory, iterative software work, or operational support — for founders who want a technical partner in the business rather than a one-off vendor.

Questions

The things everyone asks.

What does this cost?

It depends entirely on what you need, which is why there's no price list here. An audit is a small, fixed, scoped piece of work. A build is scoped after the audit, once we both know what's actually required.

What I can promise is that you'll never get a proposal for something I don't think you need.

How long does it take?

An audit takes weeks, not months. A first working system usually follows in weeks after that — I ship in milestones so you see something real early, rather than waiting six months for a big reveal.

Why not just hire a developer in-house?

Sometimes you should, and I'll say so. But a developer needs someone to tell them what to build — and if that person is you, you've just added a job to your week rather than removed one.

The value here isn't writing code. It's knowing which problem is worth solving, because I've had the same problem.

You run a textile business. Is my data safe with you?

Fair question, and worth asking of anyone. I don't take on direct competitors of Rangoli Furnishings in the same product category and export markets. Beyond that, engagement data and anything built for you stays yours and is never reused elsewhere.

The systems above show how I handle sensitive data when it's my own family's — that's the standard I hold for clients too.

What about Odoo, SAP, or the other big platforms?

They're genuinely good, and for accounting or CRM I'd usually tell you to buy rather than pay me. What they can't do is model how you actually work — your job-work reconciliation, your export document set, your quality parameters.

That's the part that decides whether a system gets used or quietly abandoned. I build that part, and connect it to whatever you've already bought.

Can I see the software working?

Yes. Narrated walkthroughs of all four systems are being recorded on demonstration data. Until they're up, book a call and I'll take you through them live.

Next step

Start with a conversation about your operations.

No pitch deck. Tell me where the manual work is and where you've become the bottleneck, and I'll tell you honestly whether software is the answer — or whether it isn't.

Book a discovery call Message on WhatsApp